It is observed that Most of the players go broke after retiring from the sport, but this did not happen to Shaquille O’Neal – a retired professional American basketball player. He also has mastered the business. The decision to pursue a degree was because of his fear that he might go broke once he retires from the sport. The same fear made him closely follow Michael Jordan and Magic Johnson, primarily how they invest their money.
Today, Shaq is known as Hall of Famer, wrestler, podcaster, sports analyst, and venture capitalist. It is intriguing to know that a sports person became a venture capitalist. Shaq endorses the fact that it is investing that made him wealthy from rich. Shaq had started investing in companies while he was still playing; he was already building his portfolio. He has investments in companies like Ring, Lyft, vitamin water, and Google.
It all did not happen all of a sudden, Shaq gradually learned the art of investment and started making the right investments. He missed his first investment opportunity because of no experience at all. Shaq was approached by the founder of the Idea lab to become an equity partner in one of his companies and become the face of the company, which Shaq rejected asking for cash instead. He did not understand the importance of equity at that time until he saw that some years later, the same company was worth lots of dollars, and the worth of his capital was much more than the cash.
Shaq’s learning from declining the equity offer and earnings up to $100 million by 2002 after winning three consecutive NBA championships, made him feel comfortable taking a smart risk. He believes his investment in Google was luck. He quoted; he met a top profile investor who was somehow linked to a kid who he was playing inside a restaurant. The high profile investor introduced him to the Google guys, who pitched him to become an equity investor. He knew it would be a wise decision to invest in Google as it was going to make the lives of people more relaxed, and he remembered Jeff Bezos saying that any investment made in a business that can make the world a better place is always a good investment. Thus, he invested. When Google went public, Shaq earned $15 for every $1 spent. At that point, he realized the actual worth of equity investment and that he could always use his celebrity status to buy equity in companies that are performing well and planning to go public shortly.
Down the years, Shaq became a serial investor. He also appeared in commercials for companies like Ring, Lyft, and Vitamin water as they offered him a lot of stock. Further, he realized that his association with companies like Ring would help double the positive impact of business on society because of his PR, links, and relationships. This also made him invest in companies. He also made a fortune when Amazon acquired Ring for $1 Billion.
Shaq continues to invest in companies and enjoys his journey as a venture capitalist seeing his wealth multiply and grow.
Ashton Kutcher is one of Hollywood’s most plorific Silicon Valley investors. He has developed a lucrative investing career, from taking a bet on Uber and AirBnb early on and growing a $30 million fund into $250 million in 6 years.
Kutcher, aged 41 has invested over $3 billion in startups and taken part in 177 funding rounds over the past 10 years.
Kutcher and Oseary poured $1 million each of their own money into the fund, while Burkle contributed $8 million. A-Grade also received backing from experienced tech executives like Salesforce CEO Marc Benioff and ex-Google CEO Eric Schmidt, as well as businessman Mark Cuban.
Kutcher’s money hunger began at a young age. As a teen, he held down multiple jobs, such as lawn mowing, cleaning work, and dishwashing.
Kutcher told the investing blog “Grow” that he saved fourteen hundred dollars for a snowmobile at age 13. He said “I pitched in after school and on weekends for 18 months, and deposited every cent into a savings account.”
Brought up in Iowa, Kutcher comes from blue-collar genes. His father made a living at a meat-packing plant while his mother was a school teacher, Jackie Lam reported for Business Insider. Kutcher was studying biochemical engineering at the University of Iowa where he was scouted as a model, which eventually let to his breakthrough in the acting world.
Actor and model is just a few of the many caps he wears as part of a multi faceted career. Kutcher is not only a producer and entrepreneur he is also a philanthropist, with many ventures in every field. As well as being a rather serious investor.
Whilst not the 1st celebrity to make it in investing, but over a decade in, Kutcher has made a brand for himself in Silicon Valley. Bani Sapra for Business Insider referred to him as the most active celebrity investor and, arguably, tinsel-town’s most knowledgeable tech investor.
His vision is to help connect the “everyday man” with new companies to solve everyday problems, Kutcher began as an angel investor before co-founding two venture capital funds: A-Grade Investments and Sound Ventures.
Concentrating on this basic goal of identifying and allowing top entrepreneurs to build a brighter tomorrow is the crux of my investment strategy,” Kutcher wrote in a blog post for Atrium, a legal and tech start-up.
“I spend a lot of time thinking about new and simpler ways to do things, but I’m too short on time to execute on all those ideas,” he told Grow. “So I found people who were executing on them and invested in their success.”
In 2013 the Telegraph reported that Kutcher is very drawn to consumer technologies. “The companies that will ultimately succeed are the companies that chase happiness,” he advises. “If you find a way to help people find love, or health, or friendship, the dollar will chase that.”
Kutcher’s foray into angel investing kicked off when he founded production company Katalyst in 2000, which led to Silicon Valley connections.
Forbe’s reports that Kutcher poached Katalyst’s digital chief from TechCrunch, the person that brought him to the big names in Silicon Valley. “I spent all of my time just listening,” Kutcher told him.
Kutcher soon became familiar with the tech scene. In 2009, billionaire Marc Andreessen asked if he could invest $1 million into Skype 2 years before Microsoft bought the company and tripled the value, according to O’Malley Greenburg.
A-Grade focused on early-stage investments, according to TechCrunch. O’Malley Greenburg wrote that these start-ups had to have three defining characteristics: founders A-Grade wanted to work with; a problem-solving mission statement that would make the most of time; and a business model A-Grade could grow.
While there were a few failed investments along the way, such as BlackJet and Fab.com, A-Grade made many successful ones: $500,000 into Uber, $2.5 million into Airbnb, $3 million into Spotify, $300,000 into Warby Parker, and $1.5 million into Houzz, among many others. These are all multi-billion dollar companies today.
In 2015, Kutcher and Oseary took a more formal approach to venture investing, co-founding venture fund Sound Ventures with $100 million from Investing other people’s money instead of their own allowed “them to make bigger investments, invest in later-stage startups, and put more money into investments that raise follow-on rounds,” according to TechCrunch.
As of 2017, Sound Ventures was managing more than $100 million in investments, reported Cat Zakrzewski for The Wall Street Journal. By 2018, it had made over 50 investments and led six rounds of financing.
Its portfolio includes Neighborly, a municipal bond crowdfunding startup, and OpenGov, a financial tech company for local governments.
The same year, Kutcher guest-judged on investment show Shark Tank after Mark Cuban convinced him to audition.
Kutcher was originally hesitant about going on, but felt it “might deliver the opportunity to bring an audience to the show that might not normally watch it.
He ended up splitting a $200,000 investment with Shark Tank judge Lori Greiner for 15% each of Beebo, a shoulder strap that holds a baby bottle for optimal bottle-feeding. Kutcher has three rules when investing, all focused on what he sees in entrepreneurs.
Kutcher continued: “You can have the best idea in the world and absolute domain expertise and know how to do everything right, but if you want to do something great in the world, there are going to be obstacles; and you have to be a person who has ingenuity and sheer willpower to get through those times.”
The third rule, he added, is that the entrepreneur must get along well with him.
“One of the critical tests that I try to run when I’m sitting across from a founder is: Can you sell me your idea?” Kutcher said at the conference.
For Kutcher, the ability to convey a company’s mission determines whether or not they’ll be able to snag the best talent in a competitive job market, Zoë Bernard reported for Business Insider. He sees telling the story of an early stage company as integral to its future growth.
“If you can’t sell me, how are you going to sell your first hire, your second hire, your third hire?” Kutcher asked. “How are you going to create the capacity for the rest of your team to sell those next hires?”
On Chelsea Handler’s Netflix talk show “Chelsea,” Kutcher offered up his best investment advice:
“Invest in the things that you know. If you drink beer all the time — if you go to microbreweries and you try all kinds of them — you probably know which ones are the best, and my advice is always to invest in what you know.”
He also emphasized this in his interview with Grow, where one of his top three tips for deciding on what to invest in was to invest in your own expertise.
Kutcher said you should invest in what you want to bring to life, but approach your vision carefully.
Kutcher told Grow you should invest in what you want to see become reality. “Worst-case scenario, you lose money — but at least you will get the life you want,” he said.
But for what you don’t know, he advises “in Atrium blog” finding out everything you can about it. “Learn what you don’t know.”
That involves asking stupid questions. Kutcher advised doing just that at a recent QuickBooks Connect conference. He said that when he was first introduced to key players in the tech world, he would ask every question he could think of.
When it comes to implementing that reality, Kutcher has said that while having a vision is important, making a plan is better. At the QuickBooks Connect conference, he advised starting with what you’ve done to work towards your vision or goal, then looking at what you can do next to finally achieve your vision. In other words, nail out the nitty-gritty details that get you from point A to B.
For his many investments, Kutcher said he considers his relationships the best investment he’s made.
He told Grow, “Taking the time to get to know people, what motivates them, what their challenges are,”?. “These things are often overlooked. Investors get so wrapped up in returns and numbers that they forget that the true privilege of their position is to share a journey with exceptional people.”
His views on investing and life in general all goes back to his Midwestern origins. He said he needs to give back to those who need a helping hand.
At QuickBooks he said “I’m very appreciative of the things I have, I’m always fighting for the guy on the street, no matter what, because I always feel like I am the little guy. If you’re lucky enough to be doing well, it’s incumbent upon you to help folks who are struggling to grab that first rung on the ladder to start their climb.”
Gaius Chibueze is a little known crypto investor rarely mentioned in the public domain for this unassuming past of celebrity.
However Gaius was recently ranked amongst the leading cryptocurrency traders in 2019 according to Binance traders rankings.
At 27 years old, Gaius Chibueze began an obsession to meet all his 5,000 Facebook followers across the globe in person.
Well known as a champion for Blockchain solutions, and ardent crypto educator, not many are aware that Gaius Chibueze was once proudly entertaining audiences with rap music.
Mr Gaius’ history with rap music can be traced back to around 10 years ago as a student of College of Education, Akamkpa, Cross Rivers State .
Sosoflow, as he called himself, attended every concert in Calabar, performing for rap fans, and of course earning a living from it.
Channeling the same passion led him to invest in his growing music record label business, Konvest Music, a label that now houses budding music talents with unique sound and strong prospects.
Today, Mr Gaius Chibueze has deep interest in many industries, and markets, and is heading a team of global change makers in creating pertinent solutions to meet the demands of the ever mobile growing young African population.
Fondly enjoyed early noughties MTV prank reality show Punk’d is officially being brought back.
Revived by device streaming platform “Quibi” and MTV have forged a deal with “Chance the Rapper”. Grammy-winning hip-hop artist Chance the Rapper will now fill the director’s chair for the updated version of the hidden-camera show to become the new host role, previously filled by charming prankster Ashton Kutcher.
“Punk’d is one of MTV’s most iconic franchises,” said Chance in an interview. “I grew up watching this show and it’s surreal to be in the driver’s seat this time around on Quibi.”
Chance is hardly a surprising choice for hosting duties, given his history with MTV reality shows including the network’s Wild ‘N Out, hosted by Nick Cannon.
The show, from MTV Studios, will be reimagined for a new generation of viewers and available in episodes of 10 minutes or less, alongside short daily news and sports programs which is in keeping with the providers mission objective of offering viral quick content.
The show’s original version piloted in 2003 and featured hidden cameras that recorded celebrities as they were epically pranked by Kutcher. The series officially finished in 2007. Numerous reboots of the series, including one helmed by BET, have arrived and been canned over the years.
Fingers crossed “Chance” can keep the show running this time around.
The service aims to offer three hours of new content each day, with users paying $5 every month for the regular version or $8 to remove adverts.
Celebrity “marks” for the show will be announced later, although Megan Thee Stallion is featured in a short preview clip for the series. Quibi, which is set to launch on April 6, has yet to reveal premiere dates for any of its more than 50 original series.
Punk’d comes from STX Television in association with MTV Studios. The original co-creator Jason Goldberg returns, along with Ashton Kutcher, who executive produces the revival.
In the series trailer, the show appears to pick up exactly where it left off. Lucky celebrity guest Megan Thee Stallion appears as the first victim in the teaser and seems to be punked into believing that a live gorilla has escaped off the back of a truck.
While no other guests have been announced, previous stars have included Lindsay Lohan, Matthew Perry, Rhianna, Taylor Swift and Justin Timberlake.
Quibi is a tech and entertainment startup in Hollywood that plans to deliver bite-size mobile content from big industry names like Steven Spielberg, Steven Soderbergh, Idris Elba, Don Cheadle and Will Arnett and more for a monthly fee.
The platform aims to air 7,000 pieces of content a year following its North American launch in spring. So far, Walmart, PepsiCo and P&G have all signed on as brand partners.
Former Destiny’s Child star Beyonce’s “Punk’d” episode is absolutely hilarious. This superstar shows up for a Christmas event for underprivileged kids, sings “Silent Night” for them, then is entrusted with adorning the star on the giant tree.Lo and behold, as soon as she starts placing the star, the tree falls over. At Kuther’s behest, the children start yelling “you ruined our Christmas” and put Beyonce in an awkward position. Chance the Rapper is good friends with Beyonce, so hopefully, there’s a part two for the celebrity.
Kutcher made Justin Timberlake’s heart skip a beat for this “Punk’d” episode. The Inland Revenue Service comes knocking at Timberlake’s door, claiming that he owed $900,000 in back taxes. They raced into his house and started repossessing his things, a young and an incognito Dax Shepard at the head of the prank.
The singer ended up calling everyone for help, looking forlorn on the front porch of his home. Coming to the rescue, Kutcher came in smugly, Timberlake relieved he wasn’t in actual trouble.
Kutcher wanted to teach Elijah Wood a lesson in smoking, naming the episode “Don’t Blow Smoke Up My Ass”. Wood and his friend were smoking and driving, and stopped by a giant trash bin to throw a cigarette in a can away.
To Wood’s dismay, it was a bin with flammable material that exploded from the cigarette and threw debris on top of another person’s car. That person came out yelling, the cops came, and Wood looked helpless until the crew revealed the truth.
During recent years there have been an increasing number of celebrities transforming into startup investors. These stars have shown that their talent exceeds taking a great selfie in front of the camera or on the field and they are ready to use their celebrity status and power to increase their millions outside of their normal comfort zones. From retail to aerospace to fitness, Indian celebrities are keen to own a pie in the country’s startup ecosystem, both global and local.
Indian celebrities like Amitabh Bachchan have invested in “Edu’s Fun” and “Just Dial” , Virat Kohil has invested in “Wrogn” the gym chain “Chisel” and Convo and Indian Cricket Captain Run Adam has invested in Cars 24.
This phenomenon of celebrity investors isn’t a surprise or anything new, but the fact that the role and equity of a star are moving beyond brand ambassadors endorsing the product is an curious trend and one that is likely to expand in time.
A recent television interview with a group of startups about this growing trend of celebrity investors. The product advertising has been a lot easier by Facebook’s new initiative ‘Boost with Facebook’ empowering businesses across India with digital education to allow for their business growth.
Anything from retail, aerospace and fitness , Indians are keen to own a piece off the pie. Indians are investing their millions into start up companies.
From local to global the start up companies are looking for celebrities to do more than endorse the products like men’s grooming products. The small and medium businesses are looking for big investors and to contribute to brand ideas.
Across the globe, there are approximately 90 million Small – Medium businesses (SMBs). In India, there is exceptional commitment to giving a boost to the SMB ecosystem. There are two sets of SMBs in India, where a fraction that know how to do business online, but the level of understanding is really small. Suprisingly there are SMB’s that haven’t come online yet, and are still learning the online world completely. For the first set of people who are already online, there are several programmes launched recently to support them. This includes the Venture Capital (“VC brand incubator”) that helps Facebook partner with VCs and as a result helps micro-business entrepreneurs skill, mentor, and train. Small businesses and startups who have small budgets can access various workshops where leaders from Facebook extend solutions that can enable them to grow and scale their business. Facebook recently also launched the SheLeadsTech programme exclusively to encourage women entrepreneurs. The programme has enabled 600 women entrepreneurs access to tools, mentorship, and resources to help overcome barriers, and build a successful business in technology.
While cementing her place as one of the biggest names in the music industry in recent years, Sh’es been known to use her platform to speak out on environmental causes.
Billie Eilish has ventured into yet another fashion partnership with fashion brand H&M for a collection aimed at eco friendly clothing.
The 18 year old “Everything I wanted” singer has released another fashion collaboration, the line is targeting sustainability.
The range of clothes are made from 100% sustainable materials and are a collection of pieces inspired by Eilish’s signature look. The range is made up of baggy t-shirts, bucket hats and oversized sweaters with every item emblazoned with her logo.
Previously Eilish has joint ventured with various fashion outlets like Bershka, Urban Outfitters and Freak City as well as an online merchandise shop named “Blohsh.”
Eilish, like many celebrities has become more and more outspoken about the fight against climate change and sustainability. She and Woody Harrelson have recently released a public service announcement video titled “Our House Is On Fire,” which details ways people can live more sustainable lifestyles. The video message was broadcast an episode of Saturday Night Live which featured Elish. Before previous concerts, she also gave fans free gig tickets if they pledged to do their best to fight global warming.
H&M have collaborated with other artists to launch merchandise. Celebrities like Shawn Mendes and Ariana Grande have also branded lines, however, Billie is the first celebrity to make her line sustainable.
“We’re super excited about this merch collection drop,” says Emily Bjorkheim, head of design for Divided, H&M. “Billie Eilish is obviously an inspiring artist but also someone a lot of people around the world admire for her personal style and empowering way of expressing her values.. We want to enable her fans to step into her world and feel empowered to freely express their style as well.”
“Billie Eilish is clearly an inspirational performer, but also someone a lot of people around the world admire for her unique style and empowering way of spreading her values,” she added. “We want to enable her fans to step into her world and feel empowered to freely express their style as well.”
In late 2019, the young singer explained how she was planning on making sure the upcoming “Where Do We Go?” world tour to be as ecologically friendly as possible, by barring plastic straws, asking fans to supply their own reusable water bottles and having plenty of recycling bins accessible in each venue.
In 2019, Eilish’s signature baggy sized outfits and fondness for the colour green saw her make the top of Google’s Most Googled Style list, so it’s a safe bet we can expect a similar vibe for the singer’s H&M merch, all of which is made from sustainable materials.
A big part of her latest eco-responsible venture, Eilish has launched a merchandise range with high street retailer H&M, featuring clothing that imitate her signature enlarged silhouettes.
H&M states in a press release. Every item in the collection has been made using materials that have been “sourced in a more sustainable way”,
Billie Eilish and H&M release sustainable clothing collaboration
The pieces’ designs feature Eilish’s official logos and come in beige, black and neon green colourways. The collection includes printed T-shirts, bucket hats, a bumbag and oversized sweatshirts.
It is available to purchase worldwide from all H&M stores carrying the Divided concept and online at hm.com.
Emily Bjorkheim, H&M’s head of design said “Billie Eilish is obviously an inspiring artist, but also someone a lot of people across the globe look up to for her personal style and empowering way of expressing her values,”.
“We want to enable her fans to step into her world and feel empowered to freely express their style as well.”
3D make-up artist Ines Alpha who worked on the collection’s launch campaign, creating delightful visuals that have been turned into an exclusive Snapchat filter.
Billies collection features long, boxy T-shirts, hoodies, sweatshirt dresses, joggers, and T-shirt dresses in Eilish’s signature green, as well as cream, black, and pale green. According to a press release, Alpha created the graphics for the campaign imagery, using “surreal 3D elements” that resemble paint splatter. She also made a custom Snapchat filter with the same splattered look for shoppers to play with — while wearing the merch, of course.
“For the H&M Billie Eilish merchendising campaign, I wanted to work with liquids from another planet, floating around the models and bringing colours and fun to this augmented world,” the artist said.
Amazon has kicked off its “Celebrity Voice Program” by giving users the ability to choose the voice of Samuel L. Jackson. The company announced the “Celebrity Voice Program” in early September and has ow fulfilled its promise.
To get the voice of Samuel L. Jackson and replace it with Alexa’s default voice you are able to pay $0.99. The voice of Samuel L. Jackson is able to perform all the tasks that the default Alexa voice is able to do. It is able to tell you the weather, music and can even tell kids to go to sleep.
After you pay the price tag of $0.99 you own the voice. It is simple to activate according to Amazon. All you have to say to enable this feature is simply say “Alexa introduce me to Samuel L. Jackson.” However, Alexa’s default voice does not go away and remains the default. According to ‘The Verge’ you have to specifically request the voce of Samuel L. Jackson by saying “Alexa, ask Samuel L. Jackson,” and then say your question or command.
According to multiple sources, Amazon is using its neural text-to-speech model which is a deepfake but more lightweight. However, Samuel L. Jackson has allowed Amazon to prerecord clips of his voice. He was able to record and provide lots of audio for Amazon to use and base most things on. You can hear one of the neural text-to-speech clips of audio by asking for the weather forecast but other responses are from pre-recorded, provided clips of audio.
The Samuel L. Jackson celebrity voice can also be set up to be explicit. This means that if you requested it or turned it on in settings it will swear in your responses. However, Samuel L. Jackson is quite explicit in his vocab as an actor. It is a touch by Amazon to make the celebrity voice even well heard.
If you ask the Samuel L. Jackson for jokes it will say special recorded jokes. Amazon and the famous actor have also included comments and personal information of Jackson. Some disappointing news is that the standard artificial voice of Alexa is still heavily required to set reminders, make shopping lists and other various tasks.
His voice as of now is only in English and as of current knowledge Amazon has not yet revealed if it plans to expand the voice into further languages. However, Amazon does have plans to include more celebrity voice options in 2020. Samuel L. Jackson is just making the way for more celebrity voices to be introduced and adapted to Alexa.
Currently you can say a few things asking to be Samuel L. Jackson’s voice for Alexa / him to say:
“Alexa, ask Samuel what it was like making Star Wars“.
“Alexa, ask Samuel for the news”.
“Alexa, ask Sam Jackson to sing happy birthday”
He will respond with personal comments and a good sense of humour. Google is attempting the same exact thing with a feature it calls ‘Cameo’ and heavily relies on Google’s WaveNet technology. It allows Google Assistant to sound like either Issa Rae or John Legend. However, unlike Amazon’s neural text-to-speech Google’s WaveNet is a lot more limited in capability which reduces its function and purpose.
It seems as though celebrity voices will soon be a standard across virtual smart assistants as artificial intelligence improves and celebrities join. Hopefully, you are soon able to control these smart virtual assistants fully through the voice of the selected celebrity.
Big stars can never stay out of the news. With the help of different social media platforms, celebrities stay interconnected with their fans. As the world has become a global village, fans know about every second of their life.
Recently, Mariah Carey went to Malibu, California however, the thing that made headline was when her photo of staying at Airbnb was surfaced on Instagram.
The different headlines were TMZ (“Mariah Carey: I USED AIRBNB… For My Sick Malibu Rental”), Page Six (“Inside Mariah Carey’s $10K-a-night Airbnb rental”) and PopSugar (“Mariah Carey’s $10,000-a-Night Airbnb Is the Ultimate Fantasy,” along with a slideshow).
It was not just a big star was scrolling the app; it was the part of the celebrity marketing campaign. The company carried the test run, it was a huge success. Through this, company revenues were rapidly increased. Airbnb covered the cost for Carey’s stay. Carey was just the start of the campaign, now company successfully has a relationship with sixty-five celebrities, which include megastars like Justin Bieber, Lady Gaga, and Beyoncé.
Celebrity Marketing Program was initiated by Airbnb even before when people do not know what influencer is. It was so successful that, their business went to its peak. Superstar advertising bonanza is the forerunner to come and assumes a vital role in setting up Airbnb as a high quality retreats now a key piece of the organization’s procedure as it tries to legitimize a $31 billion valuation and go public one year from now.
“The Mariah relationship has gotten legendary for Airbnb,” says Jonathan Mildenhall, who was Airbnb’s head advertising official at the time.
Airbnb declined to furnish information on its associations with famous people. “As a cordiality organization that grasps facilitating, we work with various VIPs and public celebrities and regularly take care of the check,” a representative wrote in a messaged proclamation.
Before an organization can get a star to utilize and support its items to a huge number of devotees, however, it needs to get a presentation. At the time, Airbnbdidn’t have the financial backing to experience the run of the mill guards. Ability organizations that may expedite a conventional sponsorship bargain were restrictively costly, Mildenhall says.
So Brian Chesky, Airbnb’s CEO, offered a whimsical thought. There was a person in Las Vegas who ran a dance club pressed with superstars, who were his companions; he facilitated their gatherings, and they may very well tune in to his suggestions about a house-rental application. “Proceed to look at this person,” Mildenhall reviews Chesky letting him know. “Check whether it’s bona fide.”
Chesky’s person was Jeff Beacher. His club, Beacher’s Madhouse, was the stuff of Las Vegas legend. Beacher himself was a nightlife organization, named at various occasions a “big name actor” by Rolling Stone, an “extraordinary pioneer” by Entrepreneur and a “beefy jokester sovereign” by the Las Vegas Weekly.
This was how Airbnb started its ways to Celebrity Branding. By this, We can now understand the significance of celebrity branding and marketing. Celebrity branding helps the company to grow its revenue.
In what has to be considered a big leap in celebrity involvement with the marijuana industry, Canadian music and TV star Drake is partnering with Canopy Growth (NYSE:CGC) to launch a new cannabis producer.
This business, called the More Life Growth Company, is headquartered in Toronto, which also happens to be Drake’s hometown.
Affiliates connected with the musician/actor hold 60% of More Life, with Canopy Growth owning the remainder. In its press release touting the deal, Canopy Growth said that More Life, through its ownership of an unnamed “entity,” owns a license from Health Canada to grow, process, and sell cannabis from a facility it owns in the Toronto suburb of Scarborough.
Canopy Growth said it is maintaining and managing the operations of this facility. It is retaining all rights to distribute the cannabis grown there.
More Life will continue to be strongly associated with Drake. Canopy Growth said that the entertainer has bestowed upon it “the right to exclusively exploit certain intellectual property and brands in association with the growth, manufacture, production, marketing and sale of cannabis and cannabis-related products, accessories, merchandise and paraphernalia in Canada and internationally.” The company provided no other specifics.
These rights have been sublicensed to Canopy Growth in return for what are effectively royalty payments on More Life products sold in Canada. Additionally, Canopy Growth holds an option to expand this sublicense into international markets. Finally, the company may nominate two candidates to the board of directors of More Life and holds a “preemptive right” to maintain its 40% stake.
In its press release, Canopy Growth said that “Drake’s perspective as a culture leader and entrepreneur combined with Canopy Growth’s breadth of cannabis knowledge will allow our new company to bring an unmatched cannabis experience to global markets.” Canopy Growth offered no estimates as to how More Life might affect its future revenue or profitability. The company said more details on its venture with Drake will be made public in the coming weeks.
Canopy Growth, considered a leading marijuana stock, reacted positively to its rather unexpected association with a celebrity. The shares rose by more than 12% on Friday, although they are still down by 20% year to date.
A little-known Canadian company just unlocked what some experts think could be the key to profiting off the coming marijuana boom.
And make no mistake – it is coming.
Cannabis legalization is sweeping over North America – 10 states plus Washington, D.C., have all legalized recreational marijuana over the last few years, and full legalization came to Canada in October 2018.
And one under-the-radar Canadian company is poised to explode from this coming marijuana revolution.
Because a game-changing deal just went down between the Ontario government and this powerhouse company…and you need to hear this story today if you have even considered investing in pot stocks.
As Passiontainment we know in this modern world where connectivity is the key to success, it is important to engage certain personalities that can influence you to adopt a certain lifestyle. Having known about the news is key in today’s you will be left behind if you will not be aware of the news. The influence is all about moving towards a better community that works for the betterment of the human race.
Thanks to social media platforms like Instagram, celebrities now days have millions of fans that engage with them on different levels. Keeping this in mind that this creates an environment where all of this is based on shared passions, emotions, and lifestyles. So keeping with the different news about different celebrities is very significant. We want to keep you up to date about news from the celebrities’ branding marketing world.
Sharing news about most innovative celebrities has deep-rooted meaning and they somehow advocate love to their Fans. Compares to “rainbow-press-news” we believe that our information and news are more sustainable as they are founded upon the basis of factual information.
Readers will know how celebrities are teaming up with brands, different startups or they are starting their own ventures. There will be also some interesting news about the Influencer Marketing World. We will pick the most interesting news and you will be informed about the celebrity brand & influencer marketing industry. If you like our blog, please share it 🙂